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// Head-to-head

Roku Ultra (2024) vs Fire TV Cube (3rd Gen)

Which should you buy? · Updated

Short answer: If you're choosing between the Roku Ultra (2024) and the Fire TV Cube (3rd Gen), they're effectively tied on our bench (4.5 vs 4.3). Pick on price, ecosystem, and the spec differences below. The Roku Ultra (2024) is the value pick: it is $40 cheaper and still the higher-rated box. Here's how they compare spec by spec.

Roku Ultra (2024) Fire TV Cube (3rd Gen)
Our score 4.5 4.3
Price $99 $139
Released 2024 2022
Chipset Quad-core Octa-core 2.0 GHz
RAM 2 GB 2 GB
Storage 8 GB 16 GB
OS Roku OS Fire OS
Max output 4K @ 60fps 4K @ 60fps
HDR Dolby Vision, HDR10+, HLG Dolby Vision, HDR10+, HLG
Audio Dolby Atmos, DTS Dolby Atmos
Connectivity Wi-Fi 6, Bluetooth, Ethernet Wi-Fi 6E, Bluetooth, Ethernet
Ports HDMI 2.1, Gigabit Ethernet, USB-A HDMI 2.1 out, HDMI in, Ethernet, USB-A
Remote Roku Voice Remote Pro (2nd gen) Alexa Voice Remote Enhanced

Where the Roku Ultra (2024) wins

  • Price: $99
  • Audio: Dolby Atmos, DTS

Where the Fire TV Cube (3rd Gen) wins

  • Storage: 16 GB
// Bottom line

It's close — 4.5 vs 4.3/5 is within our margin. If you're watching the budget, the Roku Ultra (2024) saves you $40 and covers the essentials. Read the full Roku Ultra (2024) review or Fire TV Cube (3rd Gen) review for the hands-on detail, or open them in the interactive comparison.

// FAQ

Roku Ultra (2024) vs Fire TV Cube (3rd Gen): FAQ

Which is better, the Roku Ultra (2024) or the Fire TV Cube (3rd Gen)?

They're effectively tied on our bench (4.5 vs 4.3/5). The Roku Ultra (2024) wins on value at $99. Pick based on the spec differences and which ecosystem you prefer.

Is the Fire TV Cube (3rd Gen) worth the extra $40 over the Roku Ultra (2024)?

Only for its specific advantages (storage): on our bench the cheaper Roku Ultra (2024) actually rates higher. Otherwise the Roku Ultra (2024) covers the basics for less.

// More comparisons